You’ve been blogging for a while now, but you want to take your blog to the next step. What do you do? Start marketing your blog. Spread the world about your blog and never stop.
Blog marketing is on-going, it’s equally as important as your content. If you have good content, but don’t do any marketing your blog won’t be successful. If you market like crazy, but never update your blog it won’t be successful. You need to spend time creating well written posts and even more time promoting your blog. Just because a blog exists doesn’t mean it’s easy for everybody to find.
Blog marketing isn’t hard it’s just time consuming. Although, it’s also up to the blogger. If you don’t want to spend a lot of time promoting your blog, that’s your choice. If you have a lot of time to put towards promoting your blog, the more successful it will probably be. Not only does the blogger have to spend a lot of time promoting, it can also take a little to notice the results.
Most bloggers use the same ways of promoting their blog such as improving their search engine rankings and exchanging links. However, there are other blog marketing methods that are more exciting.
The first is pretty easy. If something newsworthy happens and it is related to your blog topic, make a post about it. Then if people are searching for information on the event, they may come across your people. People are always checking out current events. That is also something to remember. Don’t bother posting about old news. Post current news, that people will be very interested in.
A great way to market your blog that many people don’t do is conduct interviews. Interview people that are authorities in the market you write about. You can turn your interview into a question and answer post or turn it into an article. People will be very interested in reading an interview. You can even put the post on an article submission website and include a link to your blog at the end. A lot of people look on article submission websites and having a link to your blog from one of those websites improves your search engine ranking. This has the potential to drive quite a bit of traffic to your blog.
Another marketing method that most bloggers don’t try is sending out press releases. A blogger can go online and find out how to write a press release or hire someone else to write it and send it out. It usually doesn’t cost that much either. A press release about your blog can be sent out to news websites and published. Their readers will read it and check out your blog.
Most bloggers take advantage of using comments on blogs and it really is an effective way to market a blog. Always responds to any comments left on your blog by readers. Also, search for blogs that are in the same market as your blog and leave comments that include a link to your blog.
A fun way to promote your blog is to hold contests. Even if it’s just something really simple, people love contests. It will keep people coming back to your blog and if you are giving something away your readers may even tell their friends to check out your blog. If you just get people to go on your blog once, they may like it and become a regular reader.
Although blog marketing can be time consuming it can be a lot of fun. Many people think blogging just involves writing posts, but there’s so much more. Blog marketing allows you to build relationships with other bloggers and your readers. Leaving comments, interviewing people and running a contest can be a lot of fun and it makes blogging even more exciting than it already is.